A Soviet poster on the company's Facebook page

Soviet, a jeans wear brand , is a curious development of the eponymous  communist state USSR.

Soviet was launched in 1987 with the creation of The Soviet Jeanswear Company (Pty) Ltd. The Soviet Union collapsed four years later and is only to be found on dated maps that decorate walls throughout Zimbabwe.

The company has grown to become highly successful in the South African premium jeans wear market.

A Soviet fashion industry poster