Category: South-South


a version of this interview is to appear in the 5th edition of the Film Biz Africa magazine

Steppes in Sync is a creative platform that connects Zimbabweans involved with creative industries with investors across the globe.

Film Biz Africa magazine was privileged to interview Andy Kozlov, Ukrainian creativity maven behind Steppes in Sync, who says:

Film Biz Africa is a Nairobi-based bi-monthly publication about the business side of African film

I have  always been interested in the role of cultural industries in sustainable development. While studying for my BA degree in history,  I got fascinated by people’s use of creative tools to inspire development in unstable economic environments like Africa and in parts of Europe like my home country, Ukraine. (See How culture contributes to development: an UNESCO indicator suite)
Film Biz Africa: Tell us about Steppes in Sync, what inspired you to start this initiative and how has the response been so far?
Andy Kozlov:The idea of Steppes in Sync came to me at the end of 2010 during the preparations for my second trip to Zimbabwe. Initially, Steppes in Sync was a personal blog where I would publish original or reposted material about topics like South-South cooperationdevelopment communication, and African film and literature.
 As the blog’s content grew, I managed to get occasional contributions from others – among them Tendai Huchu, a Scotland-based Zimbabwean author of novel The Hairdresser of Harare, as well as Malian film-maker Intagrist El Ansari, who worked on Yann Arthus-Bertrand‘s projects such as 6 Billion Others and the highly-acclaimed film Home.
 As for the people’s response to the Steppes in Sync initiative so far, we are still at the research phase but, as of recently, we nurtured promising collaborations with creative minds from countries like Nigeria, Kenya and South Africa, apart from our countries of focus – Ukraine and Zimbabwe. I have become an official representative of an African film distribution company, Afriwood, in the Russian-speaking markets. (See Afriwood to participate in 2012 Ukrainian Content Market)

The front page of the Bulawayo-based arts festival, Intwasa, web site

Steppes in Sync and a group of friends in the creative sector of Zimbabwe are currently  working on establishing the Zimbabwe Creative Content Agency, the goal of which is to  promote Zimbabwean talent abroad and strengthen information flow within the creative community there. We have discovered that despite the availability of various funding and publicity opportunities, Zimbabwean talent remains in the shadow, partly because there is fierce (and often blind) competition within the community. For example we are now in talks with the Bulawayo-based arts festival Intwasain southern part of Zimbabwe to manage their public image and attract more visitors from outside Zimbabwe. (See Navigating African cities through our own unique and diverse mental maps)

Film Biz Africa: Who does Steppes in Sync target in particular? Knowing that online media in Africa, particularly in the rural areas, are still in the bud, how do you intend to reach out to the creative talent on the continent? 

Andy Kozlov: The question of internet penetration in Africa is a good one that no-one really has an answer to.  Kenya, for example set the pace of mobile banking for the whole continent.  In the creative field, the South African pay TV Channel M-Net  recently launched the African Film Library availing to the public their 100-plus online library of films downloadable for a fee. They plan to expand it to 700 titles in the near future.

As for us, at present we are still experimenting – something emerging-market actors do, given the incredible lack of reliable data for Africa and often failing communication channels. But one thing we see coming up on the horizon is an increasing interest of Africans in what is going on in other parts of their continent. Cultural industries like film and television are no exception.

Film Biz Africa: Judging by the fact that Steppes in Sync connects international business and development experts to creative talent across the globe, which creative industry would you say has the greatest potential and why? 

Andy Kozlov: In a sense, making cute pots or wooden and soapstone statues can hardly be compared to highly-expensive TV or film productions. The former is usually a work of an individual artist. The latter requires collaboration of a team of people, each one of them with a set of specific creative skills. If you judge by the items that recently went under the hammer at Christie’s in New York, the returns from a single painting can fund roughly over 5,000 Nollywood-produced films. (See Copyright wars II: What “pirates” of Hollywood (read “American film-making pioneers”) share with Nollywood marketers)

One thing is for sure, in the world  that is undergoing a huge technological  transformation, an average video like Kony 2012 can go viral in an instant and an expensive theater production somewhere in South Africa can go flop taking downhill  all the aspirations and promising careers of the actors and producers. No doubt for example, IT and web-supported cultural industries is the happening place for Africa. Look at Samsung. This Korean company is implementing a program in a host of countries in Western Africa as well as in Kenya to introduce  to the market TVs with an in-built satellite receiver. Something like this never took place anywhere else in the world. Christoph Limmer, senior director of marketing development and marketing, Africa, at SES (telecommunications company that helps broadcasters deliver almost 6,000 TV channels to over 245 million homes worldwide) put it this way commenting on the partnership with Samsung:

Our cooperation will not only help to improve access to digital content for African consumers but it will also encourage African broadcasters to launch more content. In servicing more than 40 African countries, we are well aware of the huge demand for more and higher quality TV services. The opportunity lies in providing an increasingly sophisticated African viewership with a significantly increased number of TV channels – a first for many African countries. (See 16 million eyes of ZBC viewers could add on several millions moreSinS book review. Africa Rising: how 900 million African consumers offer more than you thinkUkrainian Media Content Market 2012 scheduled for SeptemberTurkey’s ‘soap power’The World’s most inventive and pro-active television comes to town  and I want My TV in Afghanistan!)

Companies like Samsung have developed a nose for where the potential is. (See Africa-Asia prospects II: more solid research on Africa needed to inform Sino-African relations)

Film Biz Africa: What are your visions for Steppes in Sync?

Andy Kozlov: Steppes in Sync is first of all a platform for collaboration, and dissemination of creative-arts related information. There is a high demand for this in Africa and former Soviet nations. So, I can see us growing in the near future. African cultural market is by and large untapped. Africans are willing to learn. And it is important to collaborate with them, to teach them how to share ideas in a way that will contribute to their personal development and the development of their communities. We are certainly learning from Africa, too. So there is a lot of work to be done.

Film Biz Africa is a Nairobi-based bi-monthly publication about the business side of African filmChiaka Esther Desmond edits the magazine.

by Andy Kozlov

I must confess I do not know much about theatre in Zimbabwe. In fact I don’t know much about it in general. And my only visit to a theatre performance in Harare was to Reps half a year ago. It was then and there that fists flew when the Big House met the Small House in a play called “Married versus Single.” Just couldn’t resist the title. And true: it WAS fun. With HIFA rocking Harare this month, I realized I should learn more about theatre. (See HIFA’s 2011 engagements with Zimbabwean community)

“Married versus Single” (image courtesy of Zimbojam)

Searching the net about Zimbabwe doesn’t give you much compared to theatre scenes in other English-speaking countries. Yet at the end of last year, Stephen Chifunyise, Zimbabwe’s well-known playwright and culture analyst, published a comprehensive survey in The Herald. Reflecting on the achievements in 2011 he wrote:

The first major success highlight of the 2011 theatre season which demonstrated the potential for a vibrant and viable theatre industry in Zimbabwe were the more than 25 new plays which were world premiered during the year. Those plays that have been included in this impressive list of new plays are those whose productions were reported in the media. Therefore, if one includes those new plays presented by community theatre groups, colleges and schools but were not reported by the media, our 2011 theatre production may even reach a 40 plays mark.

According to his UNESCO profile, Chifunyise is an arts, culture and education consultant and the Principal of the Zimbabwe Academy of Arts Education for Development. He is currently the Chairman of several organisations in Zimbabwe that deal notably with cultural diversity, publishing, performing arts and intangible heritage. (See What the world’s only active Somali archaeologist has in common with the Iraqi-British winner of the Pritzker Architecture Prize) He has broad knowledge of theatre issues and has facilitated numerous theatre-for-development and theatre-skills workshops in Angola, Zambia, Zimbabwe, Lesotho, Swaziland and Cameroon. (See How culture contributes to development: an UNESCO indicator suite)

Siyaya arts group from Makokoba township in Bulawayo was featured in-style in the first issue of the Inspiration Avenue magazine, a Zimbabwean lifestyle publication

Over the past 25 years, Mr Chifunyise has been involved in cultural policy formulation and evaluation in Africa. He contributed in particular to the evaluation of cultural policies in Malawi, Zimbabwe, Botswana, Lesotho, Swaziland and Mauritius and is a founding member of the Observatory on Cultural Policies in Africa. (See Popular narratives of Gaborone in Africa’s Switzerland and beyond) He played a prominent role in the development of the Southern African Development Community Arts and Culture Festivals from 1994 to 2000 and chaired the Southern African Film Festival (1990-1996). (See What some Zimbabweans know and those that don’t can learn from other nations’ film industries) Chifunyise facilitated the review and classification of the culture sector and the formulation of the National Action Plan for the Culture Sector in Botswana in 2004-2008.

In his article in The Herald, Chifunyise listed a number of successful premiers. Among those, he mentioned his own “365”and Blessing Hungwe‘s “Burn Mukwerekwere Burn.”

At this stage, I wanted to find out a bit more of the behind-the-scenes story of theatre production in Zimbabwe’s capital. I spoke to Blessing Hungwe, one of the protagonists of Harare theatre. I first met him at a regular meeting of the re-vitalized Zimbabwe Writer’s Association back in March. A week later, we were sitting on a stone bench in the Harare Gardens chatting about Blessing’s work. (See Every nation needs an international festival II: Harare vs Cape Town? and Zimbabwean hospitality)

AK: When did you first discover your passion for theatre?

BH: As early as high school when I was studying in Gweru. Then I moved to Harare where I met Stanley Mambo who was a big theatre practitioner back then before he moved to Malawi. He was into physical theatre. In 2007, I started my own small independent production company.

Reps Theatre in Harare (image courtesy of twinarts.co.zw)

AK: How would you describe the theatre scene in Harare?

BH: Harare is sort of split into two theatre movements: there’s the Reps crew, which is mostly into repertory production. They just re-do old-school productions and reinvent them for the Harare scene. They keep theatre alive throughout the whole year. Then we have Theatre in the Park, which is another venue just by the Harare Gardens. They stage contemporary Zimbabwean works. That’s where we mostly stage our plays.

AK: And what are your works about?

BH: I mostly deal with socio-economic issues in my plays. My last major play “Burn Mukwerekwere Burn” is about xenophobia.

AK: What are you working on now?

BH: In the play that I am preparing for HIFA [the interview took place in March 2012], I deal with the girl-child trafficking in Zimbabwe. It’s very rife these days. Girls are being trafficked from the rural areas to Harare. They are being trafficked from Harare to South Africa and all over Southern Africa. Zimbabwe has become a kind of hub for the trafficking.

AK: What creative techniques do you use when you work on a play?

BH: When I write, I usually try to run away from facts. What often happens in Zimbabwean productions is our plays become highly rhetorical. We sort of blurt out the facts from the stage. We should try to make it subtle to let our viewers enjoy unravelling the play.

AK: What do you expect from HIFA this year?

BH: For me, HIFA is the major platform to premier my work. Most of my works are artistic. So they need an artistic audience to appreciate them. I prefer premiering my work at HIFA, seeking a discerning audience against whom I can then measure myself. And, from the experience, the plays that are shown at HIFA are bound to travel outside Zimbabwe. By doing this, Zimbabwean productions can benefit from and contribute to the development of other countries’ creative industries.

AK: What are some of the challenges facing Zimbabwean theatre internationally?

BH: We have been protesting through theatre in the last decade to the extent that for the international audience it has become a stereotypical image of Zimbabwean theatre community. We are not only about protest theatre. The international media needs to understand that it’s a cliché now to descibe us this way. We have different genres within the local context. [Check out Siyaya arts group from Makokoba in Bulawayo and their show Zambezi Express that traveled across the world] (See The Perks of Traveling by Rail in Zimbabwe (if any) and Urban rail in Africa: Whether “freedom trains” will solve Zimbabwe’s traffic jam problems, more attention should be paid to what happens when you board at A and get off at B. And don’t forget the bike!)

Blessing Hungwe

AK: I know that you also work in other media like film and television. How does that kind of work inspire your theatrical creativity? [Blessing used to work on film projects with the Afriwood's Stephen Chigorimbo] (See From Zimbabwe to Australia: Stephen Chigorimbo on the International Public Television event and My North Korean film classes in humanity and creativity)

BH: Actually, when we were working on a TV series, I was in the midst of writing “Burn Mukwerekwere Burn”. You write at night, while shooting the drama during the day. You get stuck sometimes when you are writing. I got stuck on a piece – didn’t know what to do with a certain character. And it was during the shoot one of those days that I realized how to introduce a character in my play that I had long struggled to. That’s how I broke into that character. (See Afriwood to participate in 2012 Ukrainian Content Market)

Our conversation ends and in parting Blessing tells me that his company received an award from National Arts Merit Awards this year. He also shares his plans to train young residents of Chitungwiza to help them become professionals both in theatre and television.

Who knows, maybe in 20 years some other dummy will be unravelling the behind-the scenes stories helped by Blessing’s students in the run up to HIFA. Sitting on the same stone bench in the autumnal Harare Gardens.

You can write to Andy Kozlov on a.kozlov@steppesinsync.com

by Andy Kozlov

When I stopped by Rotary centre in central Harare (between the US and Russian Embassies) last March to have lunch at the school of hospitality that operates from there – Meikles-like meals for less money – I was

Meikles Hotel in Harare is one Zimbabwe’s premium lodgings

greeted by an usual poster. “Study in Russia!” announced a message fashioned in a colorful way. What I was to find out in a room next door was that RACUS, a Russian organization, was holding an educational exhibition there for Zimbabwean aspirants. The exhibition was held by the official delegation from Russia conjointly with their local representative in Zimbabwe TP World Students Services.

Zimbabwean school pupils and their parents, current students, and graduates of Russian universities visited the presentations at Rotary. The visitors considering Russia as a place of study were provided with necessary information about education in more than 15 Russian state universities. These offer more than 300 medical, technical, engineering, economical specialties and the humanities.

Last year I trained a group of young Zimbabwean marketers about place/nation branding techniques. (See Destination marketing: lessons for Zimbabwe) In a flash exercise, I asked them to write down five words that come into their mind when they think of Russia. Needless to say, most of my students thought of something either ‘soul-warming’ like vodka or ‘blood-freezing’ (AK rifles) – all the way down to sub-zero cold (vast land under the blanket of  snow). (See Nenets of the North)

Despite such popular perceptions, Russia, the largest country in the world by territory, has lots of assets that Zimbabwean youth can benefit from. Plus, the Russian government is ready to pay for such opportunities.

Russia boasts a great number of Nobel Prize winners, world-wide known names in culture and sport as well as rich natural resources. Today dozens of students from all parts of the world come to Russia to get education for reasonable prices. There are more than 165,000 foreign students from 200 countries who study in Russia.

The education for foreign students at Russian state universities is partially subsidized by the Russian government (up to 80%). The average cost of tuition and accommodation in university hostels depends on the specialization, university, city and the language of education (USD 2,500 – 4,500 per one academic year). Food expenses per one month are about USD 250-300.

RACUS, a group of more than 15 prestigious Russian universities, has been helping foreign students and their parents to make the right choice of an university for more than 20 years.

Upon completion of any Russian state university, the graduate receives a higher education degree of Russian national standard and also an additional document upon request – “European Appendix” to the degree. This allows its holder to get equivalence to educational documents either in Russia or in any other Western country.

The name RACUS is an abbreviation of its first four departments:

DEPARTMENT №1
Russian-Arabic Centre for
University Service
DEPARTMENT №2
Russian-Asian Centre for
University Service
DEPARTMENT №3
Russian-African Centre for
University Service
DEPARTMENT №4
Russian-American Centre for
University Service
DEPARTMENT №5
Department of the Commonwealth
of Independent States (CIS)
and Europe

Did you know? Facts about the Russian Federation

Russia is the biggest country in the world by territory, and home to 160 different ethnic groups.

Russia will host the 2014 Winter Olympics and the 2018 FIFA World Cup. (See Switch on Ukraine! – To then do what?)

Circa 80% of professors at Russian universities hold at least one PhD degree.

International students entering a Russian state university through RACUS get all necessary professional support and guidance throughout the whole period of study (up to 7 years).

The Russian language is one of the key languages of international communication. It is one of the United Nations official languages. Russian is the most geographically widespread language in Eurasia. More than 350 million people speak at least a bit of Russian. Russian is the official language of space. All astronauts learn Russian.

Russian tourists travel to all corners of the planet. Knowledge of Russian often helps those in the hospitality business to move up the career ladder. (See Global Tourism Prospects and Trends)

Russian is an Indo-European language. It borrowed many words from other European languages. Because of this fact, it’s easier to learn Russian (rather than, say, Mandarin). (See Kramatorsk. A Global Intersection) By learning  Russian, you get introduced to French and German. (See What’s in your bag, Wladimir Kaminer? Slash 8, a piece of ginger and other requisites of Russo-German creative scapes)

Learning Russian will give you the opportunity to read the masterpieces of world-class writers, who wrote in Russian, in the original: Pushkin, Tolstoy, Dostoyevsky, Chekhov, Gogol. (See Tendai Huchu’s review of Marina Lewycka’s Two Caravans and The Russian Barber of Harare)

Alexander Pushkin’s great-grandfather was a native Ethiopian who assisted the Russian Emperor, Peter the Great, to modernize Russia several centuries back. (See Multikulti Ukraine)

You can write to Andy Kozlov on a.kozlov@steppesinsync.com

Zimbabwean director and film producer, Stephen Chigorimbo, has something up his sleeve to resuscitate Zimbabwean film industry. He intends to do it by distributing African film productions to all corners of the world with the help of Afriwood, an audio-visual marketing and distribution company. (See What some Zimbabweans know and those that don’t can learn from other nations’ film industries)

Chigorimbo set up Afriwood in 2010 capitalizing on almost 40 years of international experience in film and music industries. He is often part of international film events across the world, including FESPACO, film festivals in Cannes, Cairo and Harare, and Input. (See From Zimbabwe to Australia: Stephen Chigorimbo on the International Public Television event)

Up to 300,000 viewers in the Commonwealth of Independent States constitute an untapped market for African-produced films

Soon, up to 300,000 Russian-speakers in the Commonwealth of Independent States (CIS) will get a chance to experience Africa filmed by the continent’s talent. Explains Andy Kozlov, “In April, Afriwood partnered with the Kyiv-based Media Resources Management and will be in the Ukrainian capital this September as a seller at the 2012 Ukrainian Content Market. My task, as an Ukrainian with a knowledge of African film sector, is to facilitate contracts for the purchase of exhibition rights by TV channels from various regions of the Russian-speaking world. Concurrently, Afriwood intends to enter into partnerships with production studios in Ukraine and Russia to help co-produce films and TV programs both in CIS countries and on the African continent.” (See Ukrainian Media Content Market 2012 scheduled for September)

 Afriwood seeks to promote and distribute African movies in such a way that the producers make enough money to enable them to work on another production. (See On the winding roads of African film distribution)
 ”Most of the documentaries that we have done were broadcast by either ZTV or SABC, Danish television [stations] or BBC,” says Chigorimbo. “If they put the money they own the rights. But now Afriwood has acquired the rights back so we will be able to distribute these productions in our own capacity.”
Afriwood is not the first African film company that intends to enter the Russian-speaking market. Last October, the first Nollywood film was co-produced in Ukraine. Starring Nigerian celebrity Omoni Oboli and Ukrainian actor Andrew Rozhen, Feathered Dreams is based on the true story of a Nigerian girl sent to study in Ukraine. (See Multikulti Ukraine)
List of Afriwood titles
1. THE GENTLEMAN – ZIMBABWE
LOBOLA/DOWRY – ZIMBABWE
2. INGXOXO – THE NEGOTIATION – SOUTH AFRICA
 3. YOU OWE ME – ZIMBABWE
4. THROUGH THE GLASS – NIGERIA
5. A SMALL TOWN CALLED DESCENT – SOUTH AFRICA
7. THE LONG NIGHT – ZIMBABWE
8. FOREIGN DEMONS – SOUTH AFRICA/NIGERIA
9. THINK – ZIMBABWE
10. MIND GAMES - GHANA
11. CHI CHI – ZIMBABWE
12. CHOICE – ZIMBABWE
13. DEPRAVED – ZIMBABWE
14. SORES OF EMMANUEL – ZIMBABWE
15. CRY OF LOVE – SOUTH AFRICA
16. THE ALGIERS MURDERS – SOUTH AFRICA

Afriwood founder Stephen Chigorimbo by Eastgate in downtown Harare

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